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BPA-125 Principles of Marketing

Examine the components of an effective marketing strategy. Understand target markets and how to conduct market research. Explore pricing strategies and other tools designed to inform and persuade consumers. Determine what products or services to provide and effective ways to distribute products and services.

Term: Spring 2025

Course Type: Credit - 3 Credits

Section: 001

Ways to take the class: Face-to-face

Days: MW

Time: 9:30AM to 10:45AM

Start Date: 01/22/2025

End Date: 05/18/2025

Location: Arnold Campus

Room: CRSC 151 Building:
Careers Center

Instructor: Louis Edward King (Subject to change)

Class Size: 25

Section Info: This section is participating in the Direct Digital Access program. A course materials fee of $36.95 plus tax will be charged to your student account when you register. Your course materials will be accessible in Canvas on or before the first day of class. For more information, visit http://bit.ly/AACC-DDA.